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Slack branding1/18/2024 You don't get this outcome from having a logo that doesn't work in every context, you get it from a team without a cohesive vision and strong guidelines. It's that the rationale for it is so weak. The juiciest part of my hot take on Slack is not about the logo. and a few takes from people who seemed to actually know something about design: Slack listening to everyone’s feedback on their new logo /JPjBF5r0Ga We all love ducks! □□□ #slacklogo #slack /IhVlkyTg9a Love the color choices, but they're pretty close to one another. #slack's new logo is very similar to #meredith's. Moodboard for Slack's new logo #slacklogo /gLeWWpcOJG Thanks to & team for being great collaborators īut then came the unfortunate comparisons. What they told us was pretty much the best brief I've ever received. Why change? When approached us for a new logo, that was my first question. Pentagram, the agency that assisted with the rebrand, was obviously supportive of its client’s overall approach: My only change is that I'd probably put the "TLDR" at the top □ Concentrate on the whys & leave out the geometry dissertations. Love it or hate it, this is exactly how brands should write about this sort of thing. Well done: Ī good, no-nonsense explanation of why Slack evolved their logo. No bullshit buzzword designerspeak, no golden section diagrams, just a very clear and simple explanation. This is by far one of my favorite write-ups about why a company changed their logo. Slack did get some praise, however, for at least trying to communicate its strategy: Ashley Willis (McNamara) January 17, 2019 Read more about this change in the handy blog post we’ve written about it: /aceZMCb5St A little simpler, a little clearer, and (we think) a little better. Ta-da! From today, Slack has a new logo, the start of a general refresh of our look. Here’s how the story of the new Slack logo started: (Note: As a professional media publication, B2B News Network has left out the comments comparing the logo to body parts or political symbols, but unfortunately that was only the tip of the iceberg.) While initial reactions to such changes can be tough on consumer brands, the social media fallout about the Slack logo shows the same can be true in the B2B realm. The rebrand, however, seemed to have pained many Slack users on Twitter. “It was 11 different colors-and if placed on any color other than white, or at the wrong angle (instead of the precisely prescribed 18º rotation), or with the colors tweaked wrong, it looked terrible. “It’s not change for the sake of change,” the company said in its post, adding that one of the issues was the many ways in which the previous Slack logo was improperly represented. On Wednesday Slack published a blog post and took to social media announcing the reband, which also included a purple color scheme for its dashboard and changes to its app icon. It may have become one of the most popular tools for group collaboration within the enterprise since e-mail, but many business users don’t sound like they’re ready to work with the new Slack logo. Last updated on September 23rd, 2020 at 03:33 pm
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